Investing in companies with enduring consumer franchises capable of pricing power across economic cycles.
13.9%
annualised return since inception
Moderate
2024
Track record established
Brands
Specialist allocation
How our investment team analyzes opportunities, evaluates competitive moats, and manages risk.
To deliver steady long-term capital growth from globally recognised consumer franchises with lasting pricing power.
A strong brand is a balance-sheet asset the market routinely under-prices during periods of short-term margin pressure. We use those periods to build positions.
Concentrated holdings in consumer staples, luxury and branded discretionary businesses with multi-year track records of maintaining pricing power.
Current target exposures across geographies and industry verticals based on fundamental conviction.
North America
34%
Europe
32%
Asia
22%
Rest of world
12%
Consumer staples
33%
Luxury & apparel
26%
Consumer discretionary
22%
Other
19%
Comparing strategy return performance against broader benchmark indices over time.
Strategy: 142
Benchmark: 126
Illustrative strategy performance. Past performance is not a reliable indicator of future performance.
This strategy invests in high-conviction equities where valuations and returns can fluctuate over short-to-medium cycles. Sizing is governed by margin of safety and disciplined capital preservation criteria.
Investors seeking long-term capital appreciation over a 5+ year horizon.
High-conviction, bottom-up fundamental strategy independent of benchmark weightings.
Tolerance for short-to-medium term equity market fluctuations.
Access via wholesale/institutional direct mandates or major custodial platforms.

Portfolio Manager, Global & European Equities
Elena leads the Global Equities and European Fund strategies. Before joining Bern Capital Venture, she spent extensive years in equity research covering industrials and financials across London and Milan.
Structured for institutions, wealth managers, and qualified individual investors.
Open and manage your account online with verified digital onboarding.
Available on major custodial and investment reporting platforms.
Read market commentary, sector deep-dives, and quarterly letters from our portfolio managers.
Speak with our client engagement team or start your investment application online.